Two Co-Founders.
Three Disciplines.
One Partnership.
We built Cause & Effect because the agency model is broken for small businesses. You shouldn't pay a retainer to people who don't share your upside.
Origin
Why We Built a Partnership Model, Not an Agency
Every agency we watched growing up charged the same way: fat monthly retainer, vague deliverables, no real accountability to revenue. Meanwhile the small businesses we cared about — the ones under $1M in revenue — couldn't afford enterprise-agency pricing and couldn't trust freelance-platform quality.
So we built Cause & Effect with a different DNA: profit share, skin in the game, and three disciplines unified — digital, finance, and operations — that agencies normally silo.
The Team
Meet the Co-Founders
Christopher Drake Griffith
Drake graduated from Georgia Tech ISyE — the #1-ranked Industrial & Systems Engineering program in the country — and spent his last semester at Delta Air Lines doing machine learning and data analytics. There he introduced Python into a department that had never used it, built a Pandas + XLWings automation that cut bid-shell build time from 5–8 minutes down to 5–10 seconds, and ran semantic clustering on customer-complaint data across 80+ stations using SageMaker and MeaningCloud. Before Delta he founded MyNext4, a full-stack web app accepted into Georgia Tech's CREATE-X Innovation-to-Prototype program, that helped high-school students bridge the gap between courses, colleges, and careers — reaching 30+ users in week one and validated through 50+ expert interviews. His senior design capstone for Coca-Cola analyzed 200,000+ rows of warehouse data across six datasets to reduce ergonomic strain on manual-labor employees while increasing order fulfillment rates. At Cause & Effect he runs strategy, digital build, and operations — and writes the systems and pipelines that power every partnership.
- Georgia Tech ISyE — #1 nationally ranked program
- Delta Air Lines — ML + data analytics
- CREATE-X founder · MyNext4
- Coca-Cola senior design — 200K+ row optimization
- Python · Pandas · SageMaker · Astro · React · GSAP
Devon
Devon founded Cause & Effect in late 2024 and proved the model when he scaled his first client — Peter — from baseline to over $30K in monthly revenue by installing the right systems and using the data to drive decisions. Before that he played four years of college soccer at Washington & Jefferson, spent two years inside a venture capital firm helping early-stage startups grow, and ran multiple businesses of his own — a clothing operation and a furniture-flipping business sourced through Facebook Marketplace. He runs Cause & Effect's finance and revenue side: financial modeling, revenue projections, CAC/LTV, break-even analysis, and the unit economics layer that most marketing agencies refuse to touch.
- Founder of Cause & Effect
- Washington & Jefferson — Finance · 4-yr varsity soccer
- 2 yrs inside VC helping startups grow
- Multiple founder exits (apparel · furniture)
- CAC / LTV · break-even · scenario modeling
Stack
Our Tech Stack & Credentials
Astro 5 + Cloudflare Pages
Every site 90+ Lighthouse, <1s load, $0/mo hosting.
4 Plugins / 8 Workers
Autonomous SEO engine. ce-seo-monitor, ce-blog-engine, ce-site-builder, ce-dashboard.
DataForSEO + GA4 + GSC
Full integrated data stack for keyword research and measurement.
GoHighLevel CRM
Configured end-to-end for every partner.
Notion Client Portal
Live session-by-session transparency, not monthly PDFs.
Georgia Tech ISYE
The engineering discipline behind our operations work.
Fit
Who We Partner With
- Service businesses in the Atlanta metro
- Sub-$1M revenue, with a real growth ambition
- Founders who've already started or validated
- Operators willing to commit 20+ hours/week
- People who want to scale, not maintain
Ready to Work Together?
Apply for the 100-Day Growth Partnership or grab a free strategy call.