Atlanta's profit-share growth partnership.
$0 upfront. 12% of your growth. That's it.
We build the site, run the SEO, set up the CRM, model the finances, and optimize the ops — and we only earn when you earn.
Two co-founders. Three disciplines. One partnership.
Digital + Finance + Operations, unified.
Two actual co-founders doing the work — not a staffing agency handing you off. Digital and ops on one side, finance and modeling on the other, one profit-share engagement.
Christopher Drake Griffith
Co-Founder · Strategy, Digital & Operations
Georgia Tech ISyE · Delta Air Lines · CREATE-X
Background in machine learning and data analytics at Delta Air Lines. Graduated from Georgia Tech ISyE — the #1-ranked Industrial & Systems Engineering program in the country. Builds the systems, the data pipelines, and the optimization layer that runs every partnership.
Devon
Co-Founder · Finance & Revenue Modeling
Washington & Jefferson · Finance · Founder
Founded Cause & Effect in late 2024 after scaling his first client past $30K/month with the same systems-and-data approach. Four-year college soccer captain at W&J. Two years inside a venture firm helping startups grow. Multiple businesses launched and sold before this one.
Skin In The Game
The Partnership That Has Skin in the Game
Unified Engagement
Three Disciplines Most Agencies Silo — Unified Under One Partnership
You don't get a marketing agency. You get an engineer, a finance analyst, and a strategist in one engagement.
Digital Infrastructure
Astro 5 sites on Cloudflare Pages that score 90+ on Lighthouse and load in under a second. Daily automated SEO audits running 66+ checks with auto-fix.
Financial Modeling
CAC, LTV, break-even, margin analysis, 6-month forward projection. Built from scratch for your business by Devon, a finance co-founder who does this for every partner.
Operations Optimization
Process efficiency, demand forecasting, bottleneck analysis, simulation. ISYE-grade operations work applied to service businesses.
Need a standalone service?
Commercialized Services (For Businesses That Don't Qualify for the Partnership)
If the 100-Day Growth Partnership isn't the right fit — you're not committing 20+ hours/week, you're pre-validation, or you just need one thing fixed — pick a single service below.
Web Design & Development
Custom Astro sites, 90+ Lighthouse, $0/mo hosting.
SEO Strategy & Optimization
Daily 66+ check audits, auto-fix, local citations.
CRM & Automation Setup
GoHighLevel workflows, pipelines, revenue reporting.
Paid Ads Management
Google + Meta with transparent attribution.
Content Marketing
5 GEO-optimized posts/week via the Capsule Method.
Service Area
Atlanta Metro — 20 Cities Served
Case Study
Proof: From Idea to $30K/mo in 9 Months
One partner followed the 100-Day Growth Partnership system — infrastructure in Phase 1, financial model in Phase 2, scaled outreach in Phase 3 — and now runs a service business with 100+ active clients and $30,000/mo in revenue. The profit-share model worked exactly as designed: Cause & Effect earned proportionally as the partner did.
About
Two Co-Founders. Three Disciplines. One Partnership.
Christopher Griffith (Georgia Tech ISYE, Supply Chain) runs strategy, digital, and operations. Devon (Finance) runs financial modeling and unit economics. Together they've built a 4-plugin, 8-Cloudflare-Worker autonomous SEO engine that powers every partner site.
About Cause & Effect →
Recent Insights
Growth playbooks, not blog filler.
Capsule Content Method posts. Direct answers first, cited stats throughout, Atlanta small-business angle.
The 100-Day Business Growth Framework: Phases, Targets, Deliverables
A detailed breakdown of the 100-day growth framework: three 30-day phases, revenue targets, deliverables, and the financial guarantee behind it.
Best AI Tools For Small Business Operations In 2026
The AI tool stack Cause & Effect actually uses, for SEO, content, customer support, forecasting, and ops. Tested, ranked, and priced for small businesses.
CAC, LTV, and Break-Even: The 3 Numbers Every Founder Should See Weekly
Customer acquisition cost, lifetime value, and break-even, the three unit-economics numbers that decide whether a service business scales or stalls.
The Capsule Content Method: How To Get Cited By ChatGPT And Perplexity
The Capsule Content Method produces 67% more AI citations than traditional posts. Here's the exact structure that gets cited by ChatGPT and Perplexity.
Qualification Criteria: Who Is A Fit For A Growth Partnership
The 5 qualification criteria for the Cause & Effect 100-Day Growth Partnership, why they exist, and what happens if you don't qualify.
ISYE Discipline In Small Business Ops: Throughput, Forecasting, Routing
How industrial and systems engineering tools, throughput analysis, demand forecasting, and routing, apply to small service businesses in Atlanta.
FAQ
Frequently Asked
Apply for the 100-Day Growth Partnership
Limited partnership spots. Qualification call first. No pitch, no pressure.
Apply Now →